10 July 2018, UAE: HP Inc., a global leader in innovative technology, has collaborated with Abu Dhabi’s Danat Al Emarat Hospital to transform the typical dull setting of a CT scan room to a colorful comfort zone. Danat Al Emarat, part of United Eastern Medical Services (UEMedical), is a specialty hospital in Abu Dhabi catering to women and children’s medical needs. In partnership with GE Healthcare, HP is re-inventing patients’ experience by utilizing its state-of-the-art Latex Printing Technology to design and print a fun, underwater themed wallpaper and equipment cover that aims to minimize the stress that comes with going into a scan room for critical tests.

“Patients, especially children, fear the concept of visiting hospitals and facing daunting machines during tests. So, we wanted to transform this typical experience and turn it into a more pleasant one – and what’s better than changing the visual setting from being cold and unsettling to one that’s fun, colorful and comforting. HP’s Latex Printing Technology is the completely odorless, eco-friendly and fit to be used in a sterile hospital environment. Being part of this project is a great privilege for HP, and we’re pleased to use our technologies to make an esteemed hospital like Danat Al Emarat friendlier,” said Ernest Azzam, Regional Business Manager, Large Format Printing Middle East, Mediterranean and Africa, HP Inc.

Danat Al Emarat opened its doors to the residents of the United Arab Emirates in 2015, offering unique healthcare services for the diagnosis, care and treatment of women and children. In addition, the specialty hospital is a referral center for high risk pregnancies, as it encompasses one of the largest Intensive Neonatal Care Units (Level III) in Abu Dhabi and an advanced fetal medicine unit.

“At Danat Al Emarat, we are committed to delivering a high-quality, patient-centric experience, and our understanding of the general perception toward a hospital is the key inspiration behind this collaboration. This phenomenal project enables us to deliver a holistic and warm experience, and the visual transformation of our new CT scan room is already putting our younger patients at ease. We’re thrilled to be one of the first the hospitals in the UAE to offer such an incredible CT scan room. We are indeed pleased to partner with HP for spearheading and executing this wonderful project,” said Mariano Gonzalez, Chief Executive Officer, Danat Al Emarat Hospital.

The HP Latex Printing Technology is eco-friendly as it uses water-based inks, eliminating exposure to inks with hazard warning labels and high solvent concentrations. The benefits of this technology also include delivering odorless and fire-retardant prints that dry instantly, making them suitable for settings such as hospitals and hotels.

With the unique advantages and offerings of the its Latex Printing Technology, HP has opened doors to further opportunities, including working with various industries such as healthcare to transform customer experiences in a way that’s never been explored before.

About HP
HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions and services, we engineer experiences that amaze. More information about HP Inc. is available at http://www.hp.com.

About Danat Al Emarat Hospital for Women & Children
Danat Al Emarat is a world-class specialty women and children’s hospital located in the Emirate of Abu Dhabi. The five-storey hospital covers an area of 45,000 square meters offering a comprehensive range of inpatient and outpatient medical services, a full-fledged Neonatal Intensive Care Unit (NICU) & Pediatrics Center, Surgery, Obstetrics & Gynecology, Women’s Diagnostics & Breast Imaging, and others, all of which are equipped with the latest technology and highly-qualified staff to provide unmatched patient and family-centered care. Our consultants and primary care physicians work closely together to ensure the entire needs of women and children are addressed in a single convenient location and to the highest standards. Danat Al Emarat has a Fetal Medicine Unit along with a full-fledged NICU (Level III) providing care for the most fragile newborns, establishing Danat Al Emarat as a regional referral center for women with high-risk pregnancy. Adopting top international hospitality standards, Danat Al Emarat also provides a full range of VIP suites and services to cater to the Abu Dhabi Community combined with leisure and entertainment for the families and guests. Danat Al Emarat is the flagship hospital of the UEMedical Group, Abu Dhabi’s leading Healthcare Development & Investment Company. The hospital was designed by renowned American architectural firm HKS. For more information, please visit www.danatalemarat.ae